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    <title>AI search | SerpDad Blog</title>
    <link>https://serpdad.com/blog/category/ai-search/</link>
    <description>SEO and AI search notes from the SerpDad team</description>
    <language>en</language>
    <lastBuildDate>Tue, 3 Nov 2026 00:00:00 +0000</lastBuildDate>
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      <title>How to get your blog quoted in AI answers</title>
      <link>https://serpdad.com/blog/get-quoted-ai-answers/</link>
      <guid isPermaLink="true">https://serpdad.com/blog/get-quoted-ai-answers/</guid>
      <pubDate>Tue, 3 Nov 2026 00:00:00 +0000</pubDate>
      <dc:creator>Khondokar MD Asiful Islam</dc:creator>
      <description>AI answers quote sentences, not pages. Eight moves from Steve Toth&#39;s research that get your blog quoted in ChatGPT, Gemini, Perplexity and Claude.</description>
      <content:encoded>&lt;p&gt;AI answers quote short, plain sentences that answer one question each. To get your blog quoted, write those sentences, put them where a machine reads them at once, and make sure each AI tool can find your page. ChatGPT, Gemini, Perplexity and Claude now answer many questions your readers once searched for. This guide shows how to make the sentences they quote yours.&lt;/p&gt;
&lt;p&gt;Everything here comes from the published research of &lt;a href=&quot;https://stevetoth.ai/how-ai-search-works&quot;&gt;Steve Toth&lt;/a&gt;. He records what AI search tools do behind the scenes. Where a number comes from someone else&#39;s study that he shared, we say so.&lt;/p&gt;
&lt;aside class=&quot;takeaways&quot; aria-label=&quot;Key takeaways&quot;&gt;
&lt;p class=&quot;takeaways-title&quot;&gt;Key takeaways&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;AI answers quote single sentences, so each key sentence must stand on its own.&lt;/li&gt;
&lt;li&gt;Put a short answer straight under each question heading.&lt;/li&gt;
&lt;li&gt;Keep paragraphs short, with one idea each.&lt;/li&gt;
&lt;li&gt;Use numbers nobody else has, with the source and the year.&lt;/li&gt;
&lt;li&gt;Keep answers visible on the page, never behind a click.&lt;/li&gt;
&lt;li&gt;Change the updated date only when the post really changed.&lt;/li&gt;
&lt;li&gt;Make sure Bing and Brave can find your posts.&lt;/li&gt;
&lt;/ul&gt;
&lt;/aside&gt;
&lt;h2 id=&quot;why-do-ai-answers-quote-sentences-not-pages&quot;&gt;Why do AI answers quote sentences, not pages?&lt;/h2&gt;
&lt;p&gt;AI answers quote sentences because the tool writes each answer one claim at a time and gives every claim its own source. It searches, gathers a pool of pages, then attaches a page only where one sentence backs the claim. A page without a quotable sentence gets read and then left out.&lt;/p&gt;
&lt;h3 id=&quot;what-steve-toth-found-in-ai-answers&quot;&gt;What Steve Toth found in AI answers&lt;/h3&gt;
&lt;p&gt;Steve Toth recorded 277 conversations with eight AI search tools on 25 September 2026. In 15 of those conversations per tool, most gathered pages never got a citation. The share ran from 52% for Gemini to 75% for Perplexity, with ChatGPT and Claude at 58% (2026). His summary is short: &amp;quot;You are cited for a sentence.&amp;quot;&lt;/p&gt;
&lt;aside class=&quot;callout callout-stat&quot;&gt;
&lt;p&gt;&lt;strong&gt;52% to 75%&lt;/strong&gt; of the pages AI search tools gathered never got a citation, across Gemini, ChatGPT, Claude and Perplexity. Source: Steve Toth, 277 recorded conversations, September 2026.&lt;/p&gt;
&lt;/aside&gt;
&lt;p&gt;So the question is not whether your page is good enough. The question is whether it holds the one sentence this answer needs.&lt;/p&gt;
&lt;h2 id=&quot;how-do-i-write-a-sentence-ai-answers-can-quote&quot;&gt;How do I write a sentence AI answers can quote?&lt;/h2&gt;
&lt;p&gt;Write the answer in the first lines under a heading that asks the question, in forty to sixty words. Steve Toth calls this an &lt;a href=&quot;https://serpdad.com/blog/glossary/answer-capsule/&quot;&gt;answer capsule&lt;/a&gt;. Open with the answer itself, add the one fact that matters most, and keep the detail for the next part of the section.&lt;/p&gt;
&lt;h3 id=&quot;why-answer-capsules-work&quot;&gt;Why answer capsules work&lt;/h3&gt;
&lt;p&gt;In June 2026, Steve Toth shared a study of about 2 million ChatGPT sessions by other researchers. It found an answer capsule on 72.4% of cited pages, right after the title or a question heading (&lt;a href=&quot;https://www.linkedin.com/posts/stevetothjr_seonotebook-ainotebook-activity-7473358900809883648-yaP_&quot;&gt;his post&lt;/a&gt;, 2026). That number is secondhand, so treat it as a direction. The habit costs nothing, and it helps readers who skim.&lt;/p&gt;
&lt;p&gt;Every question in this post opens that way. Our &lt;a href=&quot;https://serpdad.com/blog/write-answer-capsule/&quot;&gt;step-by-step capsule guide&lt;/a&gt; shows how, with a before and after.&lt;/p&gt;
&lt;aside class=&quot;callout callout-tip&quot;&gt;
&lt;p&gt;Read the first lines under each heading on their own. If they still answer the question, the capsule works.&lt;/p&gt;
&lt;/aside&gt;
&lt;h2 id=&quot;how-long-should-each-paragraph-be&quot;&gt;How long should each paragraph be?&lt;/h2&gt;
&lt;p&gt;Keep each paragraph to one idea and roughly seventy-five to two hundred words. AI tools judge passages, not whole pages, and may skip the end of a long one. Steve Toth&#39;s team found that passages of one hundred to three hundred tokens work best for AI answers. A token is about three quarters of a word.&lt;/p&gt;
&lt;h3 id=&quot;splitting-a-long-paragraph&quot;&gt;Splitting a long paragraph&lt;/h3&gt;
&lt;p&gt;A short paragraph keeps its point near its start, so a tool can quote it. When a paragraph covers two ideas, split it. Then give the second idea its own opening sentence. Steve Toth explained the passage finding in a &lt;a href=&quot;https://youtu.be/DFdmSpXglVw&quot;&gt;talk for AirOps&lt;/a&gt; in May 2026.&lt;/p&gt;
&lt;h2 id=&quot;what-kind-of-sentence-gets-quoted&quot;&gt;What kind of sentence gets quoted?&lt;/h2&gt;
&lt;p&gt;The sentence that gets quoted states one fact plainly: who does what, to what. Steve Toth advises writing key facts as subject, verb and object. He also says to drop vague openers, stacked superlatives and hedged verbs, because a plain sentence maps cleanly onto the fact an AI answer needs.&lt;/p&gt;
&lt;h3 id=&quot;a-plain-sentence-and-a-vague-one&quot;&gt;A plain sentence and a vague one&lt;/h3&gt;
&lt;p&gt;Compare two versions of the same fact. &amp;quot;It could be argued that our tool is among the fastest&amp;quot; gives an answer nothing to use. &amp;quot;Khalid serves a post&#39;s first page in under a tenth of a second&amp;quot; does. Steve Toth set out this advice in &lt;a href=&quot;https://seonotebook.notion.site/3848c368519180f786beca07efa09506&quot;&gt;SEO Notebook&lt;/a&gt; in June 2026.&lt;/p&gt;
&lt;h2 id=&quot;which-numbers-help-a-post-get-quoted&quot;&gt;Which numbers help a post get quoted?&lt;/h2&gt;
&lt;p&gt;Numbers help when nobody else has them: your own measurements, or rare figures from a primary source. Put the source and the year beside each one. Steve Toth warns that repeating the numbers every top result already uses adds nothing. He also notes that AI writing tools invent figures, so check every one.&lt;/p&gt;
&lt;h3 id=&quot;how-this-blog-handles-numbers&quot;&gt;How this blog handles numbers&lt;/h3&gt;
&lt;p&gt;On this blog, a number comes from a named source with its year, or from our own test, labelled as ours. We leave out any number we cannot back. Steve Toth&#39;s note on unique numbers is in &lt;a href=&quot;https://seonotebook.notion.site/2e08c368519180b987c5e08ca45b3e34&quot;&gt;SEO Notebook&lt;/a&gt; from February 2026.&lt;/p&gt;
&lt;h2 id=&quot;can-ai-tools-read-text-inside-tabs-and-accordions&quot;&gt;Can AI tools read text inside tabs and accordions?&lt;/h2&gt;
&lt;p&gt;Keep every answer in the page&#39;s plain text, visible when the page loads. Do not hide it behind a click or a script. Steve Toth advises against accordions. He found that AI tools often read pages that hide their answer behind scripts, or bury it low, and then do not cite them.&lt;/p&gt;
&lt;h3 id=&quot;why-this-blog-shows-every-answer&quot;&gt;Why this blog shows every answer&lt;/h3&gt;
&lt;p&gt;This blog runs on Khalid, which sends each page as finished HTML that needs no script to read. Our FAQ answers below stay open, not folded away. Steve Toth&#39;s advice on accordions comes from an &lt;a href=&quot;https://youtu.be/050bcyKMIYY&quot;&gt;LLM Mastery talk&lt;/a&gt; in August 2026.&lt;/p&gt;
&lt;h2 id=&quot;does-the-updated-date-change-ai-answers&quot;&gt;Does the updated date change AI answers?&lt;/h2&gt;
&lt;p&gt;Yes. AI tools lean towards fresh pages, and a visible updated date helps, but only when the post really changed. Steve Toth notes that Perplexity in particular favours recently updated pages. He also warns that faking freshness backfires, so change the date only for real improvements a reader would notice.&lt;/p&gt;
&lt;h3 id=&quot;when-we-change-the-date&quot;&gt;When we change the date&lt;/h3&gt;
&lt;p&gt;We change a post&#39;s updated date only when we add or correct something a reader would notice. Khalid then shows the new date above the post and in its structured data. Steve Toth&#39;s note on Perplexity is in &lt;a href=&quot;https://www.linkedin.com/posts/stevetothjr_your-content-might-be-invisible-in-perplexity-activity-7361381114298437632-jATt&quot;&gt;his post&lt;/a&gt; from August 2025.&lt;/p&gt;
&lt;h2 id=&quot;where-do-ai-tools-search-for-pages-to-quote&quot;&gt;Where do AI tools search for pages to quote?&lt;/h2&gt;
&lt;p&gt;Each AI tool searches its own way, so your posts must be findable there. Microsoft Copilot answers come from Bing, so Steve Toth calls Bing no longer optional. Claude&#39;s web search draws on Brave. In his recordings, Claude&#39;s citations matched Brave&#39;s results for the same search, as his research page shows.&lt;/p&gt;
&lt;h3 id=&quot;three-checks-before-ai-answers-can-find-you&quot;&gt;Three checks before AI answers can find you&lt;/h3&gt;
&lt;p&gt;First, add your site to Bing Webmaster Tools. Next, tell Bing about each new post at once with IndexNow. Then search for your posts on Brave to see whether they appear. Steve Toth&#39;s warning about Bing is in &lt;a href=&quot;https://www.linkedin.com/posts/stevetothjr_microsoft-just-started-testing-a-new-ai-model-activity-7518311185792851968-TdGj&quot;&gt;his post&lt;/a&gt; from October 2026.&lt;/p&gt;
&lt;h2 id=&quot;questions-bloggers-ask-about-ai-answers&quot;&gt;Questions bloggers ask about AI answers&lt;/h2&gt;
&lt;section class=&quot;faq&quot;&gt;
&lt;details open&gt;
&lt;summary&gt;Do I need an llms.txt file to get quoted?&lt;/summary&gt;
&lt;p&gt;No. An &lt;a href=&quot;https://serpdad.com/blog/glossary/llms-txt/&quot;&gt;llms.txt&lt;/a&gt; file is a short guide to your site for AI tools. Steve Toth ranks it as a low priority, because no AI search tool says it reads one. Clear pages with plain answers matter far more. This blog keeps one because it costs nothing.&lt;/p&gt;
&lt;/details&gt;
&lt;details open&gt;
&lt;summary&gt;How can I tell whether AI tools send me visitors?&lt;/summary&gt;
&lt;p&gt;Look for the tags AI tools add to their links. ChatGPT adds utm_source=chatgpt.com and Gemini adds utm_source=gemini, as Steve Toth&#39;s recordings show. Many analytics tools file AI visits as direct traffic, so check those tags in your page reports.&lt;/p&gt;
&lt;/details&gt;
&lt;details open&gt;
&lt;summary&gt;Is an AI bot reading my page the same as being quoted?&lt;/summary&gt;
&lt;p&gt;No. A visit from an AI bot only means the bot read the page. Steve Toth found that AI tools never quoted most of the pages they read. So count the visitors an AI tool sends you, not the times its bot calls.&lt;/p&gt;
&lt;/details&gt;
&lt;details open&gt;
&lt;summary&gt;Does structured data get my posts quoted?&lt;/summary&gt;
&lt;p&gt;Not on its own. Structured data tells search engines who wrote a post and what it covers, which helps smaller sites get recognised. The quote itself still comes from a plain sentence on the page, so write that sentence first.&lt;/p&gt;
&lt;/details&gt;
&lt;/section&gt;
&lt;h2 id=&quot;where-to-start-with-ai-answers&quot;&gt;Where to start with AI answers&lt;/h2&gt;
&lt;p&gt;Start with your three most visited posts. Under each question heading, rewrite the first lines as a short answer. Split any paragraph that covers two ideas, and replace borrowed numbers with ones you can source. Then make sure Bing knows about every post.&lt;/p&gt;
&lt;p&gt;To see how this blog itself gets ready for AI answers, read &lt;a href=&quot;https://serpdad.com/blog/how-this-blog-works/&quot;&gt;how this blog works&lt;/a&gt;.&lt;/p&gt;
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      <title>How to write an answer capsule</title>
      <link>https://serpdad.com/blog/write-answer-capsule/</link>
      <guid isPermaLink="true">https://serpdad.com/blog/write-answer-capsule/</guid>
      <pubDate>Tue, 3 Nov 2026 00:00:00 +0000</pubDate>
      <dc:creator>Khondokar MD Asiful Islam</dc:creator>
      <description>An answer capsule is a forty to sixty word answer under a question heading that AI tools can quote whole. Five steps to write one, with an example.</description>
      <content:encoded>&lt;p&gt;An answer capsule is a short, complete answer of forty to sixty words placed straight under a heading that asks a question. It answers that question in its first sentence, so a reader, a search engine or an AI tool can lift it whole. This guide shows how to write one in five steps, with a real before and after.&lt;/p&gt;
&lt;p&gt;The idea comes from &lt;a href=&quot;https://stevetoth.ai/how-ai-search-works&quot;&gt;Steve Toth&lt;/a&gt;, who studies how AI search tools choose what to quote. It is one of the moves in our guide on &lt;a href=&quot;https://serpdad.com/blog/get-quoted-ai-answers/&quot;&gt;getting your blog quoted in AI answers&lt;/a&gt;.&lt;/p&gt;
&lt;h2 id=&quot;why-do-ai-tools-quote-an-answer-capsule&quot;&gt;Why do AI tools quote an answer capsule?&lt;/h2&gt;
&lt;p&gt;AI tools quote an answer capsule because it is a complete answer that needs nothing around it. An AI answer gets written claim by claim, and each claim borrows one sentence from one page. A capsule hands the tool that sentence, already trimmed, right where the reader asks the question.&lt;/p&gt;
&lt;h3 id=&quot;the-research-behind-it&quot;&gt;The research behind it&lt;/h3&gt;
&lt;p&gt;Steve Toth recorded 277 AI search conversations in September 2026 and summed up what he saw: &amp;quot;You are cited for a sentence.&amp;quot; In June 2026 he also shared a study of about 2 million ChatGPT sessions by other researchers. It found a forty to sixty word answer on 72.4% of cited pages (&lt;a href=&quot;https://www.linkedin.com/posts/stevetothjr_seonotebook-ainotebook-activity-7473358900809883648-yaP_&quot;&gt;his post&lt;/a&gt;, 2026). That second number is secondhand, so read it as a direction, not a law.&lt;/p&gt;
&lt;h2 id=&quot;how-do-i-write-one&quot;&gt;How do I write one?&lt;/h2&gt;
&lt;p&gt;Write it in five steps. Turn the heading into the reader&#39;s question. Answer it in the first sentence. Add the one fact that matters most. Cut the whole answer to forty to sixty words. Then read it on its own to check that it still makes sense without the rest of the post.&lt;/p&gt;
&lt;h3 id=&quot;five-steps-to-an-answer-capsule&quot;&gt;Five steps to an answer capsule&lt;/h3&gt;
&lt;ol class=&quot;howto&quot;&gt;
&lt;li&gt;
&lt;p class=&quot;howto-step&quot;&gt;Turn the heading into the reader&amp;#39;s question&lt;/p&gt;
&lt;p&gt;Rewrite the heading in the words a reader would type or say. &amp;quot;How long should a blog post be?&amp;quot; works better than &amp;quot;Post length&amp;quot;. Question headings tell the reader and the AI tool exactly what the next lines answer.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p class=&quot;howto-step&quot;&gt;Answer in the first sentence&lt;/p&gt;
&lt;p&gt;Put the answer itself in the first sentence, with no warm-up. If the honest answer depends on something, name that thing in the same sentence.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p class=&quot;howto-step&quot;&gt;Add the one fact that matters most&lt;/p&gt;
&lt;p&gt;Follow with the single fact or condition a reader needs to act on the answer. Keep the reasons, examples and exceptions for the paragraphs below.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p class=&quot;howto-step&quot;&gt;Cut it to forty to sixty words&lt;/p&gt;
&lt;p&gt;Count the words and trim until the answer capsule sits inside that range. Drop hedge words, and keep links out of the first sentence.&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p class=&quot;howto-step&quot;&gt;Read it on its own&lt;/p&gt;
&lt;p&gt;Cover the heading and the rest of the post, then read the capsule alone. If it still answers the question, an AI tool can quote it. If it leans on &amp;quot;this&amp;quot; or &amp;quot;the above&amp;quot;, rewrite those words.&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;h2 id=&quot;what-does-a-good-capsule-look-like&quot;&gt;What does a good capsule look like?&lt;/h2&gt;
&lt;p&gt;A good capsule names the answer in its first words and gives the reader something to act on, all in one short paragraph. Below, one section of a post about blog post length appears two ways. Version one circles the question, while version two answers it.&lt;/p&gt;
&lt;h3 id=&quot;an-answer-capsule-before-and-after&quot;&gt;An answer capsule before and after&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Before&lt;/strong&gt;, under the heading &amp;quot;Post length&amp;quot;: &amp;quot;Post length is a topic many bloggers debate, and there is no single right answer. It depends on a lot of factors, which we will explore in this section, so read on to learn more.&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;After&lt;/strong&gt;, under the heading &amp;quot;How long should a blog post be?&amp;quot;: &amp;quot;A blog post should be as long as it takes to answer the reader&#39;s question fully, and no longer. For most how-to posts that means a few short sections, each opening with its own direct answer, so readers and AI tools find what they need at once.&amp;quot;&lt;/p&gt;
&lt;p&gt;This answer capsule answers in its first clause and still makes sense with the heading covered.&lt;/p&gt;
&lt;h2 id=&quot;which-mistakes-stop-a-capsule-from-being-quoted&quot;&gt;Which mistakes stop a capsule from being quoted?&lt;/h2&gt;
&lt;p&gt;Three mistakes stop most capsules from being quoted. A teaser gives no answer. Hedging hides the answer under extra words. A dependent capsule only makes sense after the paragraph above it. Each one forces the AI tool to look for its sentence on another page, where it often finds one.&lt;/p&gt;
&lt;h3 id=&quot;the-three-mistakes&quot;&gt;The three mistakes&lt;/h3&gt;
&lt;aside class=&quot;callout callout-warning&quot;&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;A teaser&lt;/strong&gt; such as &amp;quot;read on to find out&amp;quot; gives the tool nothing to quote.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Hedging&lt;/strong&gt; buries the claim under words a reader can delete.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;A dependent capsule&lt;/strong&gt; that starts with &amp;quot;This means&amp;quot; or &amp;quot;As shown above&amp;quot; breaks when it stands alone.&lt;/li&gt;
&lt;/ul&gt;
&lt;/aside&gt;
&lt;h2 id=&quot;where-to-use-answer-capsules&quot;&gt;Where to use answer capsules&lt;/h2&gt;
&lt;p&gt;Use an answer capsule under every heading that asks a question, starting with your most visited posts. You do not need one under headings that only name a step or a list. For a one-line definition you can share, see the &lt;a href=&quot;https://serpdad.com/blog/glossary/answer-capsule/&quot;&gt;glossary entry&lt;/a&gt;.&lt;/p&gt;
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