# FAQ > Answers to common questions about SerpDad, including rankings, publishing, provider keys, costs, limits, data and privacy, and cancelling. **In short:** These are the questions people ask most about SerpDad. Each answer stands on its own and links to the page with the details. ## About the product ### What does SerpDad do? SerpDad turns a keyword list into a page plan: which pages to build, which existing pages to improve, and why. It reads the top 10 Google results for each keyword and puts keywords on one page when their results share enough pages. Then it writes briefs, helps draft sourced articles, and tracks results. See [SerpDad documentation](../index/). ### Will SerpDad make my site rank? No tool can promise that. SerpDad helps you cover your topic fully, without overlaps or gaps. Results depend on your site, your content and your market. SerpDad describes what it found and never claims it caused a ranking change. ### Does SerpDad publish to my site? No. You publish. SerpDad creates drafts only: draft posts in WordPress, draft items in Webflow, hidden articles in Shopify, or Google Docs in your Drive. Someone with publish rights reviews them in your own system. See [Drafts and sign-off](../drafts-and-sign-off/). ### How does SerpDad decide which keywords share a page? It counts. When two keywords share at least 3 of their top 10 results (the default), they go on one page. SerpDad never merges keywords just because they look alike: it removes only exact duplicates. Each keyword gets exactly one owner page. Every decision has a receipt showing the results it was decided from. See [Run a plan](../run-a-plan/). ### Does SerpDad invent facts? No. Every claim in a brief needs a source and a person's tick. Drafts are written only from checked brief items, and a sentence with no source blocks sign-off. See [Briefs](../briefs/). ### Does the content score predict rankings? No. The content score is advice about one draft against its brief and the results SerpDad read. It never blocks sign-off and does not predict rank, traffic or clicks. See [Content score](../content-score/). ### Which markets does SerpDad support? Every project plans for United States, English, desktop. The market is fixed when the project is created. ### Is it for agencies? Yes. You can run each client as a project in one workspace and use Jobs to repeat work across clients. Or you can give each client its own workspace, with its own keys and billing. See [Workspace and team](../workspace-and-team/). ## Keys and costs ### Why do I need my own provider keys? So you pay providers their own prices, with no markup, and see every cost first. SerpDad sells software. It never resells provider usage. See [Provider keys](../provider-keys/). ### Which keys do I need? A DataForSEO key and one AI provider key. The AI providers are OpenRouter (recommended), Anthropic, OpenAI, Z.AI (GLM) and Moonshot (Kimi). Ahrefs, Spiral and Google Search Console are optional. ### What does a run cost on my providers? SerpDad estimates about $3.95 to $8.15 per 1,000 keywords, including 5 briefs. That figure comes from provider price pages and is not yet measured on live keys. Your cost gate shows the estimate for your own run, at your own account's prices, before anything is spent. ### Can I spend money by accident? Nothing that spends runs until someone approves the estimate. A monthly spend cap ($50 suggested) stops runs that would pass it. Runs above the owner approval line ($25.00 by default) need an Owner or Admin. Set a spend limit at each provider too, as a second guard. ### What happens if my DataForSEO balance runs low during a run? The run pauses when the balance drops below $2.00. Top up at DataForSEO, then select "Check key again". The run resumes and fetches only what is still missing, so nothing is paid twice. A paused run waits 72 hours before it fails cleanly, and your old plan stays live. ## Plan and limits ### How much does SerpDad cost? One plan per workspace per month. The first 30 paying workspaces pay $15, the next 70 pay $25, and everyone after pays $35. Your price is locked for life while your workspace keeps paying. See [Billing](../billing/). ### Is there a free trial? Your first plan is free up to 1,000 keywords, with no card. It runs once per verified user, in the first workspace you own. Your providers still bill you for what it uses on your keys. ### Is there a keyword limit? No. One run can hold up to 200,000 keywords. That is the only size limit, and it is there for fair use. SerpDad does not charge per keyword. ### Are re-runs free? Yes. Re-running a project's stored keywords has no SerpDad charge. You pay your providers only for results older than 30 days, refreshed results and new work. ### Are there limits on projects or members? No. There is no project limit and no member limit. ### Can I change bands? Bands are set by when you first pay, not by usage. Prices are in USD, and tax is added where it applies. ## Data and privacy ### How are my keys kept safe? Keys are encrypted, bound to your workspace and provider, and shown only as their last 4 characters. They never appear in logs, emails or links. Only the Owner and Admins can manage them, and changes ask for your password again. Search data bought with your keys is read only by your workspace's projects. ### Does SerpDad change anything in Search Console? No. Search Console access is read-only. If you disconnect, SerpDad stops syncing and keeps the data it already synced. ### Where does my text go when SerpDad writes? To your own AI provider account, on your key. That provider's terms decide whether it may use the text. If you turn on the voice pass, draft text goes to your own Spiral account, and the settings page shows Spiral's training policy first. ### What happens when I delete a workspace? The Owner types the workspace name and their password. SerpDad erases the provider keys, the stored search data, the Search Console connection and its synced data. Keys still work at each provider until you revoke them there. Deleted keys stay encrypted in backups for up to 12 months. ## Cancelling ### Can I cancel? Yes, from Billing, any time. The plan stays active until the end of the paid month. You keep your exports. Your early price ends when the subscription ends. ### What happens to my keys after I cancel? SerpDad shows a 30-day countdown after the plan ends. Then your stored provider keys are erased. The Owner gets an email when the plan ends and 7 days before the erase date. ## Related - [Quickstart](../quickstart/) - [Billing](../billing/) - [Provider keys](../provider-keys/) - [Get help](../support/)