Our editing checklist before a post goes live
The editing checklist Larkspur runs on every post before it goes live, from the first-line answer to the last link. Copy it and adapt it.
Archive, page 2
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XML sitemaps for blogs: what to include and leave out
What XML sitemaps for a blog should list, what to keep out of them, the size limits, and how to point search engines at the file.
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Writing headlines that earn the click, not the bait
Writing headlines that win clicks without tricks. Five patterns that work, how to measure them, and the bait to avoid.
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Internal linking for blogs: the complete guide
Internal linking for blogs: anchor text, clusters, click depth, orphan pages and a full audit, so readers and search engines find every page.
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How to write a meta description that earns the click
A meta description is the short pitch under your title in search results. Here is how to write one that makes a promise your page keeps.
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How to optimise content for AI search: the complete guide
How AI search tools find, read and cite pages, and what a small blog can do about it. Crawler rules, answer-first writing, sources and measuring.
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Search intent explained for content writers
Search intent is the goal behind a search. Learn to read it from the results page and write the page the searcher came for.
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How to choose SEO tools: a buyer's guide for small teams
How a small team should choose SEO tools. Start with free data, list the jobs you need done, then trial a paid tool for two weeks with a scorecard.
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SEO writing: how to write blog posts that rank
Our complete guide to SEO writing. Plan each post around one question, structure it for skimmers, and edit it until it earns its place in search.
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How to run a technical SEO audit: a complete guide
A step-by-step technical SEO audit for small sites. Check crawling, indexing, speed, structure and markup, then rank the fixes by impact and effort.
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Content strategy for small teams: the complete guide
A content strategy a team of two to five can keep. Set goals, pick topics, plan a steady pace, brief each post, then measure and refresh.
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Keyword research for a small blog: the complete guide
Keyword research for a small blog: find the phrases buyers search, judge volume and difficulty with care, and plan one post per goal.
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A free SEO writing course in seven lessons
A free SEO writing course for small teams. Seven short lessons, each with one exercise, take you from the search to a post ready to publish.