The content brief template we use for every post

A one-page plan with a target at the top, coloured section markers and a paper clip

The content brief template Larkspur Studio fills in before any post is written, section by section, with a finished example you can copy.

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About the author

Maren Okafor

Head of content at Larkspur Studio

Experience Twelve years as a newspaper sub-editor and content lead, MA in Journalism

Maren runs the writing desk at Larkspur. Before that she spent eight years cutting other people's copy to fit a newspaper page, which is where she learned that every sentence has to earn its place. She writes about planning posts, structuring them and editing them until a busy reader can act on them.

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