# Monthly SEO report: [Client or site name], [Month Year]

Prepared by [Name] on [date]. Period: [first day] to [last day] of [month], compared with the month before.

Free template from SerpDad (https://serpdad.com/templates/monthly-seo-report/). Delete the guidance lines in brackets before you send it.

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## 1. The month in three lines

[Three sentences, no more. What moved, what you shipped, what you need from the reader. Write this section last.]

- [What moved, with one number.]
- [What shipped.]
- [The one decision you need.]

## 2. What we shipped

[A list of finished work, each with its URL. "Finished" means live on the site, not "in progress".]

| Date | Work | Page (URL) | Type |
|---|---|---|---|
| [date] | [what changed] | [URL] | New page / Refresh / Merge / Fix |
| | | | |

## 3. Pages: planned vs published

[Progress against the page plan you agreed. Use the same plan every month, so the numbers add up.]

| | Last month | This month |
|---|---|---|
| Pages in the plan | | |
| Published (live) | | |
| In draft | | |
| Brief ready, not started | | |
| Waiting for your sign-off | | |

## 4. Search Console: planned pages only

[Last 28 days or the calendar month, from Google Search Console, filtered to the pages in the plan. Say which.]

| Metric | Last month | This month | Change |
|---|---|---|---|
| Clicks | | | |
| Impressions | | | |
| Average position | | | |
| Pages moved up | | | |
| Pages moved down | | | |
| Pages too new to judge | | | |

Attribution line (keep it): [Impressions on planned pages went from X to Y. We can't prove our work caused it. Search demand, Google updates and competitors also move these numbers.]

Top movers:

| Page (URL) | Clicks last month | Clicks this month | Note |
|---|---|---|---|
| | | | |

## 5. What changed in the SERP

[What changed on Google for the keywords you care about, not on the site. New competitors, new page types in the top 10, an AI Overview that appeared or vanished.]

- [Keyword]: [what changed]. [What it means for the page that owns it.]

## 6. AI Overview citations

[Which tracked keywords show an AI Overview, and whether this site is one of the cited URLs. Report what was cited, not why.]

| | Last month | This month |
|---|---|---|
| Tracked keywords showing an AI Overview | | |
| Keywords where this site is cited | | |

| Keyword | Cited URL from this site | New this month? |
|---|---|---|
| | | |

## 7. Next month

[The plan for the next four weeks, in priority order. Each item names a page.]

1. [Page or URL]: [new page / refresh / merge], because [reason in one line].
2.
3.

## 8. Decisions we need from you

[Questions with a deadline. If you need nothing, write "None this month."]

| Decision | Options | Our suggestion | Needed by |
|---|---|---|---|
| | | | |

## 9. Cost this month

[Every cost that went into the work, so the reader can judge the return.]

| Item | Cost |
|---|---|
| Hours ([n] at [rate]) | |
| Writers and editors | |
| Tools and subscriptions | |
| Data and AI provider fees | |
| **Total** | |

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Appendix: [links to the Search Console view, the page plan and any receipts behind the numbers above.]