Fact check: word count is not a ranking factor
Does word count decide rankings? We checked the claim that Google ranks longer posts higher. Our verdict is false, and here is the evidence.
SEO writing
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Our editing checklist before a post goes live
The editing checklist Larkspur runs on every post before it goes live, from the first-line answer to the last link. Copy it and adapt it.
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Writing headlines that earn the click, not the bait
Writing headlines that win clicks without tricks. Five patterns that work, how to measure them, and the bait to avoid.
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How to write a meta description that earns the click
A meta description is the short pitch under your title in search results. Here is how to write one that makes a promise your page keeps.
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Search intent explained for content writers
Search intent is the goal behind a search. Learn to read it from the results page and write the page the searcher came for.
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SEO writing: how to write blog posts that rank
Our complete guide to SEO writing. Plan each post around one question, structure it for skimmers, and edit it until it earns its place in search.
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Keyword research for a small blog: the complete guide
Keyword research for a small blog: find the phrases buyers search, judge volume and difficulty with care, and plan one post per goal.
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A free SEO writing course in seven lessons
A free SEO writing course for small teams. Seven short lessons, each with one exercise, take you from the search to a post ready to publish.