News: our 2026 benchmark data is free to download
Sample benchmark data from our 2026 content benchmark is now free to download under an open licence, with a data dictionary and method notes.
measurement
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The 2026 content benchmark data, free to download
Download sample rows of our 2026 content benchmark data as a CSV file, with a data dictionary, our method, the licence and how to cite it.
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The 2026 content benchmark: what 140 blogs show
Our content benchmark read 140 small business blogs in 2026. What they publish, what they skip, and the habits that set the strongest blogs apart.
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A content refresh playbook for posts that slipped
A content refresh playbook for small teams. How to find the old posts that slipped, decide what each one needs, and update it without losing what it earned.
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How to measure content ROI without a data team
A simple way for a small team to measure content ROI with the tools it already has, one spreadsheet and an honest count of hours and results.
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Content strategy for small teams: the complete guide
A content strategy a team of two to five can keep. Set goals, pick topics, plan a steady pace, brief each post, then measure and refresh.