News: our 2026 benchmark data is free to download
Sample benchmark data from our 2026 content benchmark is now free to download under an open licence, with a data dictionary and method notes.
research
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The 2026 content benchmark data, free to download
Download sample rows of our 2026 content benchmark data as a CSV file, with a data dictionary, our method, the licence and how to cite it.
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The 2026 content benchmark: what 140 blogs show
Our content benchmark read 140 small business blogs in 2026. What they publish, what they skip, and the habits that set the strongest blogs apart.
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Fact check: word count is not a ranking factor
Does word count decide rankings? We checked the claim that Google ranks longer posts higher. Our verdict is false, and here is the evidence.
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Keyword research for a small blog: the complete guide
Keyword research for a small blog: find the phrases buyers search, judge volume and difficulty with care, and plan one post per goal.