How to optimise content for AI search: the complete guide
How AI search tools find, read and cite pages, and what a small blog can do about it. Crawler rules, answer-first writing, sources and measuring.
AI search
Featured
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AI referral traffic: finding AI visits in analytics
Find the AI referral traffic that assistants send to your blog, group them in your analytics, and learn what the numbers can and cannot tell you.
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How AI search chooses the pages it quotes
What we learned about how AI search picks the pages it quotes, and the writing habits that make a blog post easy to cite and hard to ignore.
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Podcast episode one: put the answer first for AI search
Episode one of The Ledger, out loud. Priya and Maren explain why you should put the answer first, so AI search tools can find, trust and quote it.
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How to write answer capsules AI search can quote
Answer capsules are short, plain answers under question headings that readers, featured snippets and AI search can lift whole. With examples.