How to run a technical SEO audit: a complete guide
A step-by-step technical SEO audit for small sites. Check crawling, indexing, speed, structure and markup, then rank the fixes by impact and effort.
Technical SEO
Featured
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Video notes: debugging INP with field data
Our notes on debugging INP on a blog. Read the field data, split a slow tap into its three phases, and find the cause in Chrome DevTools.
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Structured data for blog posts, step by step
What structured data tells search engines about a blog post, which fields matter, and how to add it and test it without breaking anything.
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Core Web Vitals explained for content writers
What the Core Web Vitals measure, the scores that count as good, and the habits that keep a writer's posts fast without help from a developer.
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Hreflang for a two-language blog, step by step
How to use hreflang to tell search engines which language each version of a post is in, with the tags from our English and German posts.
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XML sitemaps for blogs: what to include and leave out
What XML sitemaps for a blog should list, what to keep out of them, the size limits, and how to point search engines at the file.
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Internal linking for blogs: the complete guide
Internal linking for blogs: anchor text, clusters, click depth, orphan pages and a full audit, so readers and search engines find every page.