In short: SerpDad turns a list of keywords into a page plan: which pages to build, which existing pages to improve, and why. Every call it makes comes with a receipt, which is the evidence behind that call. You bring your own provider keys, so you see every provider cost before anything runs.
What SerpDad is
SerpDad is an SEO planning and content tool. It reads the top 10 Google results for each of your keywords and counts how many results two keywords share. Keywords that share enough results go on one page. Each keyword gets exactly one owner page, so no two planned pages chase the same keyword.
From that plan, SerpDad writes briefs for writers, helps draft articles only from sourced material, and tracks what happens after you publish. SerpDad never publishes to your site. It stages drafts for a person to review.
Who it is for
- SEO and content leads who own a site's organic plan and need a page list they can defend.
- Agencies that run plans, briefs and reports for many clients.
- Writers and editors who need one self-contained brief and a clear sign-off step.
SerpDad works best for sites that already publish, have pages in Google Search Console and pay for content.
The loop
SerpDad is built around one loop. Each step feeds the next.
| Step | What you do | Where in the app |
|---|---|---|
| Plan | Import keywords, approve the estimate, run the plan, answer the few calls the data cannot settle | Plan hub: Import, Plan, Review, Topical map, Parked |
| Write | Read briefs, check claims, draft, verify and sign off articles | Write hub: Briefs, Drafts, Fact library |
| Measure | Connect Search Console, track ranks, check AI Overview citations, build reports | Measure hub: Results, Rank tracking, AI visibility, Competitors, Report |
| Improve | Work the content audit, refresh decaying pages, fix links | Improve hub: Content audit, Decay and refresh, Site pages, Internal links, Outgoing links |
| Workflows | Turn the steps above into scheduled jobs and custom workflows | Jobs hub: All jobs, Pick a job, Clients, and Advanced workflows |
The rules SerpDad keeps
- One keyword, one page. A plan that would give a keyword two pages fails instead of shipping.
- Receipts on every call. The receipt shows the top 10 results, the overlap, the fetch date and which key paid.
- Estimate before the click. Nothing that spends money on your provider accounts runs until someone approves it.
- No invented facts. Every claim needs a source and a person's check.
- Never publishes. WordPress, Webflow, Shopify and Google Docs get drafts only.
- No ranking promises. SerpDad describes what it found. It never says it caused a ranking change.
Pick where you are
New to SerpDad
- Quickstart: from sign-up to your first plan.
- Provider keys: the keys you need, what they cost and how they are stored.
- Free Intent Checker: check one keyword without an account.
Planning pages
- Import keywords: files, paste, Ahrefs, seed research and Search Console.
- Run a plan: the cost gate, the run steps and re-runs.
- Read the plan: verdicts, formats, receipts, the topical map and parked keywords.
- Review queue: the calls that need a person.
Writing
- Briefs: what a brief holds and when it can be exported.
- Drafts and sign-off: sourced drafts, sentence checks, sign-off and draft targets.
- Content score: an advisory 0 to 100 check of a draft.
After publishing
- Measure: Search Console, rank tracking, AI visibility, competitors and reports.
- Improve: content audit, decay and refresh, site pages and links.
Automation
- Jobs and workflows: pre-built jobs, the workflow builder, templates and blocks.
Your account
- Workspace and team: workspaces, projects, roles, clients and security.
- Billing: one plan per workspace, price bands and the price lock.
- Glossary: every SerpDad term in plain words.
- FAQ: common questions.
- Get help: how to contact support.