In short: The Measure hub shows what happened after you published, using your own Search Console data and the results SerpDad fetched on your keys. It reports what moved and by how much. It never says SerpDad caused a change and never explains why a search engine moved a page.
Connect Search Console
Search Console connects per project, with read-only access. SerpDad never changes anything in your Search Console property.
- Open Workspace > Search Console for the project.
- Sign in with the Google account that can see the site's property.
- Pick the property. SerpDad suggests the one that matches the project's site address.
The first sync reads 90 days of page and query rows, and up to 16 months of page rows. After that, SerpDad syncs the newest day each night. Syncing needs no provider key, costs nothing and never adds keywords.
| State | What it means |
|---|---|
| Connected | Syncs daily. Runs use the latest 28 days. |
| Syncing | A sync is running |
| Reconnect | Access expired or was revoked. Runs decide from the top 10 alone. The person who connected Google gets one email. |
| Error | The sync failed. SerpDad retries every hour. |
| Disconnected | You disconnected. SerpDad stops syncing and keeps the data it already synced. |
Deleting the project or the workspace deletes the synced data.
Results
Open Measure > Results. Results compares the last 28 days with the 28 days before, and also with 3 months. You can view it by map, by territory or by page.
A page counts as moved only when its average position changed by more than 3 positions or 8%, whichever is larger. Smaller changes read "No change". New pages read "Too new". Pages with fewer than 10 impressions are left out.
Each row shows clicks, impressions, average position, movement, a 12-week sparkline and a receipt with the math. You can export Results as Markdown.
Rank tracking
Open Measure > Rank tracking. Each check fetches a fresh result for every tracked focus keyword that day, on your DataForSEO key. A stored result is never used as a rank.
| Setting | Default | Options |
|---|---|---|
| How often | Weekly | Weekly or daily |
| Depth | Top 10 | 20 and 100 cost more |
- Past position 10, the Search Console average shows, labelled "GSC avg".
- Pages not yet live are not checked.
- The monthly estimate shows before tracking starts. Checks count against your monthly spend cap.
- There is no plan limit on tracked keywords.
- Estimated cost: about $0.0006 per keyword per check at depth 10.
AI visibility
Open Measure > AI visibility. AI visibility covers Google only.
AI Overviews
SerpDad reads AI Overviews from the results it already fetched, at no extra cost. It shows:
- Which focus keywords show an AI Overview.
- Which URLs the AI Overview cites, and whether your site is among them.
- The most cited domains.
The receipt shows the cited URLs. SerpDad reports what was cited. It never says why.
Planned: an option to catch AI Overviews that load late. It is decided after a coverage test and is switched off for now.
AI Mode
AI Mode checks run on a schedule for the queries you choose. By default, that is your top 50 focus keywords by search volume.
| Setting | Options |
|---|---|
| Schedule | Weekly, Every 2 weeks, Monthly |
| Cost | About $0.0012 per query, on your DataForSEO key |
The estimate shows first. Each result keeps its check date and the change since the last check. You can also select Check now.
In the lists
"In the lists" finds list articles in the fetched top 10 results for your plan keywords. It splits them into "Already listed", where your site appears, and "Not listed", which are possible outreach targets. You can export the list as CSV.
Competitors
Open Measure > Competitors. SerpDad counts each domain's footprint in the results your workspace already fetched, at no extra cost: results held, plan pages, average position, and the change since the last run.
- Mark a domain as Not a rival for the project.
- Seed keywords from up to 5 competitor domains, 100, 250 or 500 keywords per domain. You see an estimate first, and seeded keywords go through a normal run.
Monthly report
Open Measure > Report.
- Pick the project, the period and the sections.
- Choose a report for a client or for your team.
- Export it as Markdown.
Sections include "The month, in three lines", a territory scoreboard by hub, what moved with the math, rank tracking, content audit, AI visibility, links, work shipped and a receipts appendix. Building a report fetches nothing and costs nothing. There is no PDF export.
To send reports on a schedule, use the "Send each client a monthly report" job. See Jobs and workflows.