In short: SerpDad has one plan, billed monthly per workspace. The first 30 paying workspaces pay $15 a month, the next 70 pay $25, and every workspace after that pays $35. Your price stays locked for life while your workspace keeps paying.
The plan
| What you get | Detail |
|---|---|
| Plans | One plan. No tiers, no upgrades, no downgrades. |
| Billing | Monthly, per workspace |
| Keyword limit | None. Fair use: up to 200,000 keywords per run. |
| Re-runs | Free on SerpDad |
| Projects | No limit |
| Members | No limit |
| Features | Every shipped module |
| Provider costs | Billed by your providers, on your own keys |
| Currency | USD |
| Tax | Added where it applies, through Stripe Tax |
Price bands
The price depends on when your workspace first pays, not on how much you use.
| Band | Who pays it | Price a month |
|---|---|---|
| 1 | The first 30 paying workspaces | $15 |
| 2 | The next 70 paying workspaces | $25 |
| 3 | Every paying workspace after the first 100 | $35 |
Pricing and Billing show the current band price and how many seats are left in it.
The price lock
Your workspace keeps the band price it first paid for life, as long as it keeps paying. A later band filling up never changes it. Billing says, for example, "Your price is locked at $15 while you keep paying."
- A past-due payment keeps the lock while Stripe retries the card.
- If the subscription ends, the lock ends. A new subscription pays the current band price.
The free first plan
Before you subscribe, you can run one plan free on SerpDad:
- Once per verified user, in the first workspace you own.
- Up to 1,000 keywords.
- Briefs for the top 5 pages by search volume.
- Secondary keywords off.
- No card needed.
Your providers still bill you for what the run uses on your keys. A second run needs the plan. See Quickstart.
What SerpDad charges and what providers charge
SerpDad sells software. It never resells or marks up provider usage.
| Who bills you | For what |
|---|---|
| SerpDad | The monthly plan |
| DataForSEO | Search results, search volumes, secondary keywords, rank checks, AI Mode checks and site crawls |
| Your AI provider | Page classification, briefs, drafts and verification |
| Spiral, if you use it | The voice pass |
| Ahrefs, if you use it | Ahrefs units on your Ahrefs plan |
Provider costs never appear on a SerpDad invoice. Billing shows what your providers billed through SerpDad this month and links to spend by key. See Provider keys for the spend cap and typical costs.
Use is counted for drafted sections, voice passes, crawl pages and AI visibility checks. The plan sets no monthly cap on them. One site crawl stops at 10,000 pages for safety.
Subscribe
Only the Owner can subscribe and manage billing.
- Open Workspace > Billing.
- Select subscribe. Stripe Checkout opens at the current band price.
- Enter your card and billing address. You can add a tax ID.
- Pay.
Opening Checkout holds the next seat for 30 minutes, so the price shown in Checkout is the price charged.
Invoices and your card
In Billing you can see and download invoices as PDF, see the next invoice, and see who invoices go to. The Owner can open the Stripe Customer Portal to change the card. There is nothing to switch, because there is one plan.
Cancel
- Open Workspace > Billing.
- Select cancel and confirm with Cancel plan.
The plan stays active until the end of the paid month. After that, your price lock ends. You keep your exports.
When a plan ends, SerpDad shows a 30-day countdown on Provider keys. After 30 days, your stored provider keys are erased. The Owner gets an email when the plan ends and 7 days before the erase date. You can select "Erase keys now" at any time. Keys still work at each provider until you revoke them there.