The SerpDad glossary
Short, plain answers to the words that come up in our posts. Pick a letter to jump to it.
A
- AI info page
- An AI info page is a page written for AI assistants and the people who build them.
- Answer capsule
- An answer capsule is a short, complete answer placed right under a question heading, before any detail.
C
- Canonical link
- A canonical link is a tag in a page's head that names the one address a search engine should treat as the real version of the page.
- Crawl budget
- Crawl budget is how many pages of a site a search engine is willing and able to fetch in a given time. Small blogs rarely run out of it.
I
- Internal link
- An internal link is a link from one page of a site to another page of the same site.
L
- llms.txt
- llms.txt is a plain text file at a site's address, such as /llms.txt, that tells AI tools what the site is and which pages matter most.
S
- Schema markup
- Schema markup is structured data in a page's code that tells search engines what the page is about in their own vocabulary: an article, its author, a list of…
T
- Topical map
- A topical map is a plan of every page a site needs to cover one subject well, and of how those pages link to each other.