Compare / SerpDad vs Keyword Insights
SerpDad vs Keyword Insights: groups of keywords, or a page plan?
SerpDad vs Keyword Insights is a close call on method. Both read the live top 10 and put keywords together when their results overlap. Keyword Insights gives you the groups, plus briefs and AI articles paid for in credits. SerpDad goes on to check each group against the pages you already own, keeps pages from competing, and writes briefs from sourced facts.
Facts about Keyword Insights checked 21 Oct 2026 on keywordinsights.ai. Spot an error? Email us and we'll fix it.
At a glance. SerpDad vs Keyword Insights in eight rows.
| SerpDad | Keyword Insights | |
|---|---|---|
| Grouping signal | Keywords that share 3 or more of the same top 10 URLs go on one page. Adjustable | Keywords that share 30% or more of their top 10 URLs form a cluster. Adjustable |
| Keywords per run | Up to 200,000 | Up to 200,000 |
| Starts from your pages | Yes. Every keyword gets a verdict against the pages you own: New page, Optimize #N, Ranks #N or Pages compete | Reports show a ranking URL and average rank per cluster. Its Search Console page says it helps you spot pages that compete |
| Checks pages never compete | On every run. Our own run: 0 pages compete | We found no check of the finished plan on its product pages |
| Close calls | Real ties go to a review queue with the evidence for both sides | You read the clusters and decide |
| Writing | Briefs from the page's own top 10 with sourced facts. Drafts only from sourced brief items, signed off by name | Briefs, a Writing Assistant and an AI Writing Agent |
| How you pay | $15 a month per workspace, locked for life. You pay DataForSEO and your AI provider directly, no markup | Credits. Basic $58 a month for 10,000 credits and 1 seat. Professional $99 for 20,000 credits and 3 seats |
| Free start | First plan free up to 1,000 keywords, with briefs for the top 5 pages, no card | $1 for 7 days with 5,000 credits, then pay as you go |
On grouping, we agree more than we differ. 30% of a top 10 is 3 URLs, which is our default too. If grouping is all you need, read the next section first.
Be honest. Choose Keyword Insights if:
You only need the groups
If your site is new and every group becomes a new page anyway, its clustering does the job, with no provider accounts to set up.
You want SERP data included
Credits cover the search data. With SerpDad you open a DataForSEO account and an AI provider account, and they bill you.
You want an AI writer in the same tool
Keyword Insights sells a Writing Assistant and an AI Writing Agent per article. SerpDad drafts only from sourced brief items and never publishes.
And the other side. Choose SerpDad if:
Your site already has pages
A group is not a decision. SerpDad says whether the group needs a new page, an existing page to fix, or nothing because a page already ranks.
You need to show your working
Every verdict links to the shared URLs behind it, and only real ties reach a person. Our run handed 295 decisions to the review queue, with evidence.
Credits make you count keywords
One flat plan with no keyword, project or member limits. You see the provider cost before any run and pay it at cost.
Use both. Treat their clusters as a second opinion.
Already paid for a Keyword Insights run? Keep it. The groups are useful input, and SerpDad adds the part they leave out: which of your pages owns each one.
Export the keywords
Take the keyword list from your Keyword Insights project as a file.
Run the same list in SerpDad
Import the file. SerpDad reads today's top 10 for each keyword and checks the result against the pages you own.
Compare where you disagree
Where a cluster says new article and SerpDad says Optimize #N, you have a page to fix instead of a page to write.
Brief the pages that need it
Each planned page gets a brief from its own top 10, with every claim tied to a source.
The math. What 1,797 keywords cost us.
| SerpDad | Keyword Insights Basic | |
|---|---|---|
| Subscription | $15 a month (first 30 workspaces, locked for life) | $58 a month, or 20% less billed yearly |
| Grouping 1,797 keywords | Part of the $13.10 we paid DataForSEO and our AI provider | 1,797 credits of the 10,000 included |
| Briefs | The brief step of our run cost $0.18 in AI fees | 100 credits each, so the remaining 8,203 credits cover 82 briefs |
| First month | $28.10 | $58 |
| First year, subscription only | $180, plus provider fees for each run you approve | $696 billed monthly |
Keyword Insights includes the search data in its credits, so this is not a like for like price. It is what our own run cost. The estimate shown before we ran was $4.32 to $14.77. Read the full run.
Switching. From clusters to a plan in one run.
About 10 minutes of setup, then the run. Ours took 1 hour 22 minutes for 1,797 keywords.
Connect two keys
A DataForSEO account for search data and one AI provider. Both bill you directly.
Bring the list you have
Upload a file, paste keywords, or pull them from Search Console, Ahrefs or Google Sheets.
Approve the estimate
SerpDad shows a cost range first. Nothing is spent until you say yes.
Work the review queue
The SERP settles most keywords. You settle the real ties, with both sides' URLs in front of you.
Want to test two keywords first? Try the SERP overlap checker. Docs: import keywords, read the plan.
Questions and answers.
Can't find the answer? Email us.
Do SerpDad and Keyword Insights group keywords the same way?
Very nearly. Both read the live top 10. Keyword Insights groups keywords that share 30% or more of their top 10 URLs. SerpDad puts keywords that share 3 or more top 10 URLs on one page. Both thresholds are adjustable.
What does SerpDad do that Keyword Insights does not?
SerpDad checks every keyword against the pages you already own and gives it a verdict: New page, Optimize #N, Ranks #N or Pages compete. It checks on every run that your pages never compete, sends real ties to a review queue with evidence, and drafts only from sourced brief items.
Is SerpDad cheaper than Keyword Insights?
On the subscription, yes. SerpDad is $15 a month for the first 30 paying workspaces, locked for life. Keyword Insights Basic was $58 a month for 10,000 credits when we checked on 21 Oct 2026. With SerpDad you also pay DataForSEO and your AI provider directly: our run of 1,797 keywords cost $13.10.
Do I need my own API keys for SerpDad?
Yes. You connect a DataForSEO account and one AI provider, and they bill you directly with no markup. Keyword Insights includes search data in its credits, so it needs no keys. That is a real convenience in its favour.
Can I import my Keyword Insights keywords into SerpDad?
Yes. Export the keyword list as a file and import it, or paste it. SerpDad reads the top 10 again for each keyword, so the plan reflects the results on the day you run it.
Groups are step one.
Plan the pages that own them.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.