Product / Improve
SerpDad Improve: which existing page to fix next, and why.
SerpDad Improve reads your Search Console data and the results it already holds, then sorts every page into a next step: refresh, optimize, merge or leave alone. It catches decay and new queries, and asks before it spends.
Every refresh, crawl and re-run shows its cost first.
An archive doesn't stay put. Pages decay, and new queries arrive.
The page that used to work
Clicks fell, and nobody can say whether the page got worse or the results changed.
Queries nobody planned for
Search Console shows searches no page covers. They sit in a report and never reach the plan.
Too many pages to look at
You have hundreds of URLs and time to fix five. Picking the five is the hard part.
How Improve works. Sort, compare, refresh, re-plan.
Sort every page into a bucket
The content audit compares each page's last 28 days with the 28 before: Prune, Decay, Quick win, Striking distance, Rework, Monitor or Keep. A seasonal guard checks the same weeks last year.
See what changed in the results
For a decaying page, SerpDad puts the top 10 from before the drop next to a fresh one, and marks a new AI Overview, a format change, a new competitor or an intent shift.
Refresh only what changed
SerpDad rebuilds the brief from the new results and drafts only the changed sections. Unchanged signed sections stay signed.
Route new queries back into the plan
New Search Console queries land in the keyword inbox. Route them and they join an existing page or become a new one.
What's inside Improve. The tools behind the next fix.
Content audit
Seven buckets, each with a plain rule and a next step. Every page shows the Search Console rows that placed it.
Decay and refresh
The old SERP next to today's, with the changes named. They describe the results, not a claim about why clicks fell.
Keyword inbox and re-plan
New queries from Search Console, routed into the page plan, then a re-run you compare with the last one.
Site pages crawl
Up to 10,000 pages per crawl on your own DataForSEO key, about $0.00015 per page. Matches each URL to a planned page.
Internal links
Suggestions with evidence: shared top 10 results, a secondary keyword, or the same hub. Plus broken links and orphan pages.
Outgoing links
Every outgoing link checked. Dead links behind a fact come first.
Don't trust us. Inspect our own run.
From our own run on serpdad.com
What it won't do. It never spends without asking.
Every refresh, crawl and re-run starts with an estimate on your own keys. Nothing is fetched until a person approves it, and every run checks the monthly spend cap you set.
Improve suggests next steps. It never promises a ranking change, and Next actions never act for you: each item has a reason, a receipt and one button you press yourself.
Questions and answers.
Can't find the answer? Email us.
How does SerpDad find decaying pages?
It compares each page's last 28 days in Search Console with the 28 days before. Clicks down more than 25%, from at least 100, puts a page in Decay. A seasonal guard checks the same weeks last year.
What does it show for a decaying page?
The top 10 from before the drop next to today's, with changed rows marked: a new AI Overview, a format change, a new competitor or an intent shift.
What happens to new Search Console queries?
They land in the keyword inbox. You route them into the plan, where they join an existing page or become a new one.
Does a refresh rewrite the whole page?
No. SerpDad rebuilds the brief from the new results and drafts only the changed sections. Unchanged signed sections stay signed.
Will it spend money without asking?
No. Every refresh, crawl and re-run shows an estimate first and waits for approval, inside the spend cap you set.
Fix the right page first.
Start with your first 1,000 keywords free.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.