Templates
Free SEO templates. Four documents, each with a worked example.
Free SEO templates for the four documents a content team writes over and over: the monthly report, the content brief, the keyword map and the content audit. Each comes with a filled example, a guide to every part and a file you can download without an email.
Free to copy, edit and use under your own name.
The document templates. Pick the job, get the template.
Monthly SEO report template
Nine sections a client or manager reads to the end: what shipped, what moved, what changed on Google and the decisions you need. Markdown or CSV.
Content brief template
Ten parts in the order a writer needs them, from the keywords that share the page to a named sign-off, with a source for every fact. Markdown or Google Docs.
Keyword mapping template
One row per keyword: the owner page, the verdict, the top 10 URLs it shares and the intent. Built like our own page plan. CSV or Markdown.
Content audit template
Five buckets from quick win to prune, each with a rule you can check in Search Console. The sheet sorts the pages for you. CSV or Markdown.
Which one first? The order a site uses them in.
| When | Template | The question it answers |
|---|---|---|
| Before you write anything | Keyword mapping | Which page owns each keyword? |
| Before each page is written | Content brief | What goes on this page, and from which sources? |
| Every month, for the reader | Monthly SEO report | What moved, and what do you need from me? |
| Every month, for the team | Content audit | Which existing pages do we fix next? |
What they share. Built the same way, all four.
A filled example
Each template shows a finished version, so you can see what good looks like before you start. The keyword map and the brief use our own plan for serpdad.com.
A guide to every part
What to put in each section, and why it is there. Delete the guidance as you fill it in.
No gate
Every file downloads with one click. No email, no sign-up, no trial.
Workflow templates. Looking for a workflow, not a document?
These four are documents you fill in by hand. SerpDad also ships workflow templates: ready-made jobs that run in the app, such as keyword pile to page plan, weekly articles, refresh losing pages, new searches and the monthly client report. Runs that spend need your approval, once or as a standing rule, and nothing is ever published for you.
Want a number before you plan? The free run cost calculator shows what a run would cost in provider fees. The free tools check one keyword against the live top 10.
Fill them in by hand,
or let SerpDad fill in most of them.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.