Company / Press
Press kit. SerpDad, in facts you can check.
Writing about SerpDad? Everything you need is on this page: two boilerplates, the key facts, our pricing, the four refusals, the numbers from our own run, founder details and logo files. Each number comes from our public pricing or our own run, and links to its source.
Questions go to [email protected]. A founder reads every email.
Boilerplates. Two lengths, ready to paste.
One sentence
SerpDad is a topical authority tool that reads Google's live top 10 for every keyword and gives each keyword exactly one owner page, with the evidence behind every decision.
One paragraph
SerpDad is a topical authority tool for SEO teams, agencies and content leads. It reads Google's live top 10 for every keyword, gives each keyword exactly one owner page and plans around the pages a site already has, so a site's own pages do not compete for the same searches. Every decision links to its evidence, and only real ties go to a person. SerpDad writes briefs from sourced facts, drafts only from sourced brief items with a named sign-off, and measures pages over time. It never publishes for you, never invents a fact, never claims it caused a ranking and never resells provider usage. Customers bring their own DataForSEO and AI provider keys, and one plan per workspace starts at $15 a month. SerpDad is made by SAAS SEO AGENCY LLC.
Key facts. What SerpDad is, and what it costs.
| Fact | Detail |
|---|---|
| Name | SerpDad, one word, capital S and capital D |
| What it is | A topical authority tool: it plans which pages a site should build, which to fix and why, from the live top 10 for every keyword |
| Company | SAAS SEO AGENCY LLC |
| Founder | Khondokar MD Asiful Islam (Asif), co-founder |
| Pricing | One plan per workspace: $15 a month for the first 30 paying workspaces, $25 for the next 70, $35 after that. The price is locked for as long as the workspace keeps paying. |
| Free plan | The first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed. |
| Provider costs | Customers bring their own DataForSEO and AI provider keys and pay those providers directly. SerpDad shows a cost estimate before it spends and adds no markup. |
| Scale | Up to 200,000 keywords per plan |
| Market | Plans for Google in the United States, English, desktop |
| How it makes money | Subscriptions only |
The four refusals. What SerpDad will not do, on purpose.
Never publishes for you
Signed drafts land in the customer's own system as drafts. A person presses publish.
Never invents a fact
Drafts are written only from sourced brief items. An unsourced sentence blocks sign-off.
Never claims it caused a ranking
SerpDad reports what moved. It does not take credit for it.
Never resells provider usage
Providers bill the customer directly, with no markup from SerpDad.
The four refusals in full, with what each one costs us.
Our own run. The Run 2 numbers, from serpdad.com.
SerpDad planned its own website first. These are the numbers from Run 2, October 2026. They describe a plan, not a ranking result.
| Measure | Run 2 |
|---|---|
| Keywords in | 1,797 |
| Pages planned | 791 |
| Planned pages that compete | 0 |
| H2 sections folded into pages | 94 |
| Decisions with a receipt | 295 |
| Contested keywords sent to a person | 64 |
| Provider fees, actual | $13.10 (estimate shown first: $4.32 to $14.77) |
| Run time | 1 hour 22 minutes |
The founder. Khondokar MD Asiful Islam (Asif), co-founder.
Asif co-founded SerpDad after years building SEO for B2B SaaS companies from the inside: hiring and training the team, paying the vendors, building the process and owning the number at the end of the quarter. SerpDad turns his working habit into a product: decide from the live SERP, and show the receipt.
He organises The SEO Event and writes Missing Intent, an SEO newsletter where every claim is labelled proven, testing or unknown. When the Google Content Warehouse documentation leaked, he read all 14,062 fields and published the whole reading for free.
Find Asif
Conversations he has taken part in
Odys Talks, on search engine abuse and entrepreneurship
Matt Diggity, with the owners of a site that made $800k in two months
Holly Starks, on affiliate marketing and the Conch House story
Logo files. The pixel dad, ready to use.
The mark is the pixel dad's head. In a lockup it sits beside the SerpDad wordmark at the same height. Please do not recolour, stretch or redraw it, and do not add a full stop to the name.
Mark, PNG
The pixel dad head, 512 by 512 pixels, on a paper background. Good for avatars and article thumbnails.
Mark, SVG
The same head as a vector file. Scales to any size without blurring.
Lockup card, PNG
The mark and the SerpDad wordmark with the full pixel dad, 1,200 by 630 pixels. Good for a header image.
Need a different format or product screenshots? Email [email protected] and say what it is for.
Before you publish. A few things we ask.
Please do not describe SerpDad as a tool that improves rankings or traffic. It plans pages and shows its evidence, and we never claim it caused a ranking. If you quote our own numbers, quote them as a plan: 791 pages planned, not 791 pages ranking.
We have no customer case studies or customer quotes to share yet, and we will not supply invented ones. If you need a fact checked before you publish, send it to [email protected] and we will confirm or correct it.
Press contact. One address, read by a founder.
Interviews, fact checks, logo requests and corrections all go to the same place: [email protected]. There is no press agency and no phone line.
Want to try it before you write?
Plan 1,000 keywords free.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed. Tell us you are writing a piece and we will help you set up the keys.