Product / Plan
The SerpDad page plan: which pages to build, which to fix, and why.
Plan is where the SerpDad page plan is made. Import your keywords, see the cost, and get one owner page per keyword, checked against the pages you already own. Every decision has a receipt, and only real ties come to you.
Your first plan is free up to 1,000 keywords. No card needed.
Before you spend on content, you need a page list you can defend.
Which pages should exist?
Not which keywords are popular. Which pages, with which keywords on each, so no two pages chase the same SERP.
What do we already own?
Your existing URLs go in first. A keyword you already rank for should improve that page, not start a new one.
Why this page and not that one?
Each decision links to its evidence: the top 10 URLs the keywords share. You can show it to anyone who asks.
How Plan works. Import, estimate, plan, review.
Import keywords from anywhere
Upload a CSV export from any keyword tool, paste a list, pull from your Ahrefs account, research seed keywords, or route new Search Console queries from the keyword inbox. Up to 200,000 keywords per plan.
Read the cost estimate first
Before any fetch, you see the provider cost on your own keys. Our run of 1,797 keywords was estimated at $4.32 to $14.77 and cost $13.10.
Get the page plan with verdicts
Keywords sharing 3 or more of the same top 10 URLs go on one page. Each page gets a verdict: New page, Optimize #N, Ranks #N or Pages compete. Weak pages are parked, not deleted.
Settle the real ties
The review queue asks one of three questions: own page, page shape, or which page. Everything else is decided from the SERP.
What's inside Plan. Six parts of one plan.
Page plan
One owner page per keyword, from the live top 10. The core of SerpDad.
Verdicts on your existing pages
Optimize #N means a page you own should take the keyword. Ranks #N means leave it alone. Pages compete means two of your pages share a SERP.
Review queue
Only real ties reach a person, each with the evidence for both sides. In our run, 64 of 1,797 keywords.
Receipts
The evidence behind every decision: shared URLs, the threshold used, and what changed since the last run.
Topical map and hubs
Pages grouped into hubs and sections, so you see the shape of the site, not just a list. Our topical authority hub: 62 pages, 19 sections.
Re-run and compare
Run the plan again later and compare it with the last one, so you see what changed.
Don't trust us. Inspect our own page plan.
From our own run on serpdad.com
What it won't do. It never guesses a tie.
When the evidence points two ways, SerpDad stops and asks. The review queue shows the shared URLs for each option, and you pick. Nothing is decided at random.
Our run made 295 decisions. 146 asked whether a keyword deserved its own page, 85 asked what shape the page should take, and 64 asked which page a keyword should join.
Questions and answers.
Can't find the answer? Email us.
What is a page plan?
A list of every page your site should have for a set of keywords, with each keyword assigned to exactly one owner page. Each page gets a verdict: New page, Optimize #N, Ranks #N or Pages compete.
Where do the keywords come from?
From any keyword tool export, a pasted list, your own Ahrefs account, seed keyword research on DataForSEO, Google Sheets, or new Search Console queries in the keyword inbox.
How many keywords can one plan hold?
Up to 200,000 keywords per plan. Our own run on serpdad.com used 1,797 keywords and took 1 hour 22 minutes.
What goes to the review queue?
Only real ties: keywords where the evidence points two ways. The queue asks one of three questions: own page, page shape, or which page. In our run, 64 of 1,797 keywords went there.
What is a receipt?
The evidence behind one decision, such as the top 10 URLs two keywords share. Every verdict in the plan has one, so you can check the reasoning instead of trusting it.
One page per keyword.
Plan your first 1,000 keywords free.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.