Compare / Frase alternatives
Frase alternatives, for teams that keep the publish button.
Frase.io now pitches itself as a content operating system: it audits, writes, publishes and can run on its own. That suits some teams. Others go looking for Frase alternatives because they want a person on every claim and every publish, a plan for the whole site, or fewer caps. Here are six options, our own tool first and labelled as ours.
Facts checked 21 Oct 2026 on each vendor's pricing page. Spot an error? Email us and we'll fix it.
Why people look. Four reasons teams look past Frase.
From the Frase.io pricing page, checked 21 Oct 2026.
Autonomy
Frase's agent can auto-publish when you turn it on. Some teams want a tool that cannot publish at all.
Article caps
Starter includes 10 articles a month, Professional 40 and Scale 100. Audit pages are capped too: 50, 250 and 1,000.
Seats and sites
Starter is 1 seat and 1 site. Extra seats on Professional and Scale are $29 a month each.
AI tracking by tier
Starter tracks ChatGPT and Google AI. Perplexity arrives on Professional, Claude and Gemini on Scale at $239 a month billed yearly.
Six options. The Frase alternatives, with their limits.
| Tool | Best for | Entry price | One limitation |
|---|---|---|---|
| SerpDad (our tool) | Planning which pages to build and fix, then drafting only from sourced brief items with a named sign-off | $15 a month per workspace, locked for life, plus your own provider fees | It never publishes, so someone has to. It checks Google AI Overviews and AI Mode only, not ChatGPT or Perplexity. No customers to show yet. |
| Surfer SEO | A mature live content score, plus AI visibility across Google, ChatGPT, Perplexity and Gemini | $49 a month billed yearly | The entry plan tracks no AI prompts. Daily tracking starts at $82 a month. |
| Clearscope | Polished draft grading for large in-house teams | $129 a month | Grades the page you picked. It does not pick the page. |
| NeuronWriter | The lowest price for a term-based editor | $23 a month | Project and document caps on every plan. Your own AI key from $69 a month. |
| MarketMuse | Content planning for larger sites, with a free plan to try | Free plan with 10 queries a month. Paid plans have no public price | Paid plans go through a demo. |
| Keyword Insights | Grouping large keyword lists by shared SERP results | $58 a month (credits) | Credits run down per keyword, brief and article. It does not check your existing pages. |
Who holds the button. Writing and publishing, side by side.
| SerpDad | Frase | |
|---|---|---|
| What a draft is built from | Only sourced brief items: checked facts, quotes and your own experience | Research and AI writing inside Frase |
| Who signs off | A named person, before export | A person approves changes, unless you enable auto-publish |
| Where drafts go | WordPress, Webflow, Shopify or Google Docs, as drafts | WordPress, Webflow, Sanity, Wix or FraseCMS |
| Can it publish on its own | No. Never | Yes, when you turn it on |
| Decides which pages to write | Yes: one owner page per keyword, checked against pages you have | A content calendar, from Professional |
Read our four refusals and how drafts and sign-off work.
Pick by need. Which one fits you?
You want the tool to run without you
Frase is built for that. SerpDad is not, on purpose.
You need AI answers tracked beyond Google
Surfer or Frase. SerpDad checks Google AI Overviews and AI Mode only.
You need to know which pages to build first
SerpDad reads the top 10 for every keyword and gives each one an owner page, starting from the pages you already have.
You need every claim traceable
SerpDad drafts only from sourced brief items, and a person signs off by name before anything leaves.
The math. $39 a month, or $15 plus fees.
Frase Starter is $39 a month billed yearly, or $49 month to month, for 1 seat, 1 site and 10 articles. A 7-day trial needs no card.
SerpDad is $15 a month for the first 30 workspaces, locked for life, with no seat or project caps. You pay DataForSEO and your AI provider directly. Our run of 1,797 keywords cost $13.10 in provider fees, and we saw the estimate first.
The tools do different jobs, so this is not a like for like price. It is what our own run cost.
Our Run 2, in numbers
Questions and answers.
Can't find the answer? Email us.
What is the best Frase alternative if I do not want auto-publishing?
SerpDad never publishes. It sends signed-off drafts to WordPress, Webflow, Shopify or Google Docs as drafts, and a person publishes. Surfer, Clearscope and NeuronWriter also leave publishing to you.
Is SerpDad cheaper than Frase?
On the subscription, yes. SerpDad is $15 a month for the first 30 paying workspaces, locked for life. Frase Starter is $39 a month billed yearly or $49 month to month. With SerpDad you also pay DataForSEO and your AI provider directly: our run of 1,797 keywords cost $13.10.
Does SerpDad track AI answers like Frase?
Only on Google. SerpDad checks Google AI Overviews and AI Mode. Frase tracks ChatGPT and Google AI from Starter, adding Perplexity, Claude and Gemini on higher plans.
How does SerpDad stop AI drafts inventing facts?
Drafts are written only from sourced brief items: checked facts, quotes and your own experience. Each sentence is checked against its source, and a named person signs off before export.
Where do these prices come from?
Each vendor's own pricing page, checked on 21 Oct 2026. Prices change, so check before you buy, and email us if one is out of date.
Plan it, source it, sign it.
You press publish.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.