Product / Write
SerpDad briefs and drafts: every claim has a source, and a person signs off.
Write turns each planned page into a SerpDad brief built from that page's own top 10, with a source behind every claim. Drafts use only those sourced items. A named person signs the exact version, and you publish it yourself.
Your first plan includes briefs for the top 5 pages. No card needed.
The risk with AI drafts is the sentence nobody checked.
A made-up number ships
An AI draft states a statistic with confidence. Nobody can find where it came from after it goes live.
The brief is a guess
Writers get a keyword and a word count. The page that ranks covers five things the brief never mentioned.
Nobody owns the page
Three people touched the draft. When something is wrong, nobody signed it.
How Write works. From a planned page to a signed draft.
Build the brief from the page's own top 10
An angle the top results lack, an outline with word budgets, terms, entities, searcher questions, the SERP gap, sourced claims, quotes, a media plan and an internal link plan.
Check the claims
Each claim has a source link and a box a person ticks after reading the passage. A brief exports only when every claim is checked and every subtopic is planned or dismissed.
Draft only from sourced brief items
Each sentence cites a checked fact, a quote or your own experience answer. If a section lacks material, SerpDad lists what is missing instead of padding it.
Sign off by name
A named Editor, Manager, Admin or Owner signs one exact version. Any edit after signing removes the signature.
What's inside Write. Briefs, drafts and the checks around them.
Sourced briefs
The writing plan for one page, built from its top 10. Exports to Markdown or HTML with a receipts appendix.
Sentence checks
Every number, date, name and URL must appear in that sentence's own sources. A full verify on a larger model reads each sentence before sign-off.
Named sign-off
No approve-anyway. You cannot sign a version you edited last.
Content score
Advice from 0 to 100 against the brief, keywords and top 10, with the fixes that would raise it. It never blocks sign-off and never predicts rankings.
Voice, authors and the fact library
A voice built from your samples, bylines for named authors, and one tick per fact that covers every page citing it.
Drafts to your own system
Signed drafts go to WordPress, Webflow, Shopify or Google Docs as drafts. Someone with publish rights takes it from there.
Don't trust us. Inspect our own run.
From our own run on serpdad.com
What it won't do. It never invents a fact.
The rule is simple: AI writes sentences, never facts. A sentence that asserts something checkable must cite a source from the brief. If it cannot, it shows in red with an Unsourced chip, and the draft cannot be signed until someone fixes it.
That makes drafts slower to finish than a one-click writer. It also means every sentence on the page can be traced back to where it came from.
Where it goes next. From signed draft to results.
Measure
Search Console results, rankings and AI Overview citations per planned page.
Improve
When a page decays, only the changed sections are drafted again.
Integrations
Where drafts go: WordPress, Webflow, Shopify or Google Docs.
Questions and answers.
Can't find the answer? Email us.
What is in a SerpDad brief?
An angle, an outline with word budgets, terms and entities, searcher questions, the SERP gap, claims with sources, quotes, a media plan and an internal link plan. It is built from the page's own top 10.
Can the AI make up facts in a draft?
No. Each sentence cites a checked claim, a quote or your own experience answer. A sentence with no source is marked Unsourced, and it blocks sign-off until someone fixes it.
Who signs off a draft?
A named Editor, Manager, Admin or Owner signs one exact version. Any edit after signing removes the signature. You cannot sign a version you edited last.
What is the content score?
Advice from 0 to 100 that compares a draft with its brief, keywords and top 10. It shows the fixes that would raise it. It never blocks sign-off and does not predict rankings.
Where do finished drafts go?
To WordPress, Webflow, Shopify or Google Docs as drafts, or out as Markdown or HTML. SerpDad never publishes.
Sourced, signed, yours to publish.
Get briefs for your top 5 pages free.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.