Integrations / Webflow
SerpDad + Webflow: signed articles become draft CMS items.
Connect a Webflow site to a SerpDad project and each signed article becomes a draft item in the CMS collection you pick. SerpDad cannot publish it, and a site publish leaves its drafts out. Your team publishes the item when it is ready.
You connect a site API token. SerpDad shows only its last 4 characters.
What flows where. One signed article, one draft item.
Into Webflow: a draft CMS item
The article goes into the collection you chose. SerpDad maps the body and the meta description to that collection's fields.
From SerpDad: signed work only
An article can be staged once it has zero unsourced sentences, every section drafted, and a named person signed that exact version.
Back again: drafts only
Stage the article again and SerpDad updates its item, but only while Webflow holds it as a draft that was never live.
What you need. A site token with two permissions.
- A Webflow site with a CMS collection for your articles.
- A site API token named SerpDad, with read access to Sites and read and write access to CMS.
- A SerpDad project for the site. Draft targets are set per project.
- A signed article to send. Writers, Editors, Managers, Admins and the Owner can stage one.
The token lets SerpDad read your site and its collections, so it can list them for you, and write CMS items, so it can create the draft.
It does not need, and does not ask for, permission to publish your site.
Setup. Connect Webflow in three steps.
Generate a site API token
In Webflow, open the site settings, then Apps and integrations. Generate a token named SerpDad with read access to Sites and read and write access to CMS.
Add it in Workspace, Draft targets
Pick the project and paste the token. SerpDad checks it with Webflow, reads your collections, and asks which one takes the drafts.
Stage a signed article
Send the signed article to Webflow. It appears in the collection as a draft item for your team to review and publish.
Sign-off rules and every draft target: Drafts and sign-off docs.
What it won't do. It never publishes, even when you publish the site.
SerpDad creates every item as a draft and never calls a Webflow publish endpoint. Webflow leaves draft items out of a site publish, so pushing the rest of your site live does not take SerpDad's drafts with it.
It never changes an item that has been live. The token is checked before it is saved, kept encrypted, and only its last 4 characters are ever shown.
To cut the connection, remove it in SerpDad and delete the token in Webflow.
Templates. Send Webflow drafts from a workflow.
Stage Webflow draft block
Add it after Sign-off in any workflow, and signed articles go to your collection as drafts.
Keyword pile to signed articles
A workflow template that takes a keyword list through the plan to signed articles, ready to stage.
SaaS docs and use cases
A workflow template for planning docs and use-case pages for a software product.
Questions and answers.
Can't find the answer? Email us.
Can SerpDad publish to my Webflow site?
No. It creates draft CMS items only and never calls a publish endpoint. A site publish leaves SerpDad's drafts out, so nothing goes live until someone on your team publishes the item.
What token does SerpDad need?
A site API token named SerpDad, generated in your Webflow site settings under Apps and integrations. Give it read access to Sites and read and write access to CMS.
Which collection do the drafts go to?
The CMS collection you pick for the project. SerpDad reads your collections when it checks the token, and maps the article body and meta description to that collection's fields.
Will SerpDad overwrite an item that is already live?
No. SerpDad updates an item only while Webflow still holds it as a draft that was never live.
Who can send articles to Webflow?
Writers, Editors, Managers, Admins and the Owner can stage signed articles. The draft lands in Webflow, and someone with publish rights there takes it from there.
Drafts in Webflow. You publish.
Plan 1,000 keywords free, then stage the first drafts.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.