Solutions / Local services
Service area pages SEO, settled by the SERP. A city page only where the results differ.
Service area pages SEO usually starts with a list of towns and one template, and ends with forty near-copies that swap the city name. SerpDad starts from the results instead. It reads the live top 10 for every city keyword, and a city gets its own page only when its results look different from its neighbours'. Cities whose results match share one page.
Your first plan is free up to 1,000 keywords. No card needed.
Before you read on. Is this you?
- You serve a dozen towns or more and someone has asked for a page per town.
- Your current city pages are one template with the town name swapped.
- You cannot say which towns deserve a real page and which do not.
- An agency or freelancer writes the pages and you want a plan they cannot pad.
- Your customers are in the United States.
Probably not a fit if you need Google Business Profile work, reviews, citations or map rankings. SerpDad plans pages on your own site, writes briefs and stages drafts. It reads the top 10 for each keyword in one market, United States, English, desktop, and does not fetch results from a searcher's location.
The doorway page problem. Forty towns is not forty pages.
A doorway page here means a near-copy of another page with the town name swapped. The test SerpDad uses is simple: if two town keywords bring up the same results, one page can serve both. If the results are different, there is something different to say.
| What the top 10 shows | What SerpDad plans | Why |
|---|---|---|
| Two town keywords share 4 or more of the same URLs | One page for both towns | The results treat them as one search |
| Two town keywords share fewer than 4 | A separate page for each town | The results differ, so the page can too |
| Fewer than 5 of 10 results are whole pages about the keyword | An H2 section in a related page | The keyword does not support a page of its own |
| The call is borderline | A question in the review queue | A person decides, with the evidence |
| No search volume and nothing close to join | Parked, kept in the plan sum | Nobody needs that page yet |
Three local jobs, and how SerpDad handles each one.
1. Decide which towns get a page
The Local service areas template plans your keyword list with the shared-results line at 4 of 10, one higher than the default, because city keywords for one service often share directory and aggregator results. Two town keywords go on one page only when their results overlap that much.
Every decision opens a receipt with both top 10 lists and the shared URLs marked. When the owner asks why Evanston has no page, you show the receipt, not an opinion.
2. Keep only your towns, and brief them
After the plan, a filter keeps the pages whose focus keyword names one of your cities. The template ships with four example cities. Replace them with the towns you serve and the filter follows.
SerpDad then writes briefs for up to 25 city pages and saves one CSV row per city page. Each brief has an angle the top results do not cover and an outline with word budgets from the median length of that town's top 10.
3. Give every city page something only you know
A city page earns its place with local detail: the jobs you did there, the housing stock, the permits your crew pulls. SerpDad cannot know that, and it will not make it up. Before drafting, each article runs an experience interview: 3 to 5 questions only your team can answer. Drafts cite those answers like any other source.
If a section has too little material, SerpDad returns it with a list of what is missing. It never pads a town page with filler about the town's history.
What it won't do. No claims about local rankings.
We will not tell you how Google ranks local businesses, and SerpDad will not either. It shows you what today's top 10 holds for each keyword, plans pages from that, and after you publish it reports what moved in your Search Console. It never claims it caused a ranking.
It also never publishes. Signed city pages land in WordPress, Webflow, Shopify or Google Docs as drafts, and someone on your side presses publish. Read the four refusals.
The local workflow. From a town list to briefed city pages.
Build the keyword list
Paste service plus town keywords, upload a file, or seed from a competitor domain. Search Console adds the town queries you already earn.
Copy the Local service areas template
It lands in your workspace as a draft. Swap the example cities for your own towns.
Approve the estimate
The cost gate shows the fetch and keyword data lines at your DataForSEO prices before anything is spent.
Answer the close calls, then the interviews
Settle the borderline towns in the review queue, then answer each article's experience questions.
Proof, for now. No local case study yet. Here is our run.
From our own run on serpdad.com
serpdad.com is not a local business, so our run is not a local result. It does show the rule at work: 1,797 keywords became 791 planned pages, with 0 pages targeting the same keyword, and the calls the results could not settle went to a person.
Founding local business: your name here. The first 30 paying workspaces keep $15 a month for life while they keep paying. Claim a founding seat.
The math. What a service area plan costs.
| Item | What you pay | Who bills you |
|---|---|---|
| Plan of 500 service and town keywords | About $3.64, at our Run 2 cost per keyword ($13.10 for 1,797) | DataForSEO and your AI provider, on your keys |
| Briefs for 25 city pages | About $0.90, at Run 2 rates (5 briefs cost $0.18 in AI fees) | Your AI provider |
| Your first 1,000 keywords | No SerpDad charge, with briefs for the top 5 pages | Providers only |
| SerpDad plan | $15 a month per workspace for the first 30 workspaces, locked for life | SerpDad |
Not sure two towns need two pages? Compare them with the free SERP overlap checker, or book 30 minutes with the founder.
Questions and answers.
Can't find the answer? Email us.
How does SerpDad decide whether a city gets its own page?
It compares the top 10 results for each city keyword. In the Local service areas template, two keywords share a page when their top 10 results share at least 4 of the same URLs. A city whose results differ gets its own page. A city whose results match another goes on that page.
Does SerpDad read the map pack or results from inside a city?
No. Every project plans for one market: United States, English, desktop. SerpDad reads the top 10 for the keyword as typed, such as plumber evanston, in that market. It does not fetch results from a searcher's location.
Will SerpDad tell me how Google ranks local businesses?
No. SerpDad shows what today's top 10 holds for each keyword and plans pages from that. It makes no claim about how any search engine ranks local results.
Does it help with my Google Business Profile or citations?
No. SerpDad plans pages on your site, writes briefs and stages drafts. Business profiles, reviews and directory listings are outside what it does.
How do I set my own cities in the template?
Copy the Local service areas template into your workspace, then replace the example cities in its filter with the towns you serve. The filter keeps pages whose focus keyword names one of your cities.
What does a small local plan cost?
Provider fees go to your own keys. At our Run 2 cost per keyword, 500 keywords come to about $3.64 in provider fees, and the cost gate shows the estimate before anything is spent. The SerpDad plan is $15 a month for the first 30 workspaces.
One page per distinct result set.
Plan your service areas free.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.