Solutions / Content leads
For content leads and editors. Briefs writers can't fake. Drafts you can sign.
As a content lead, your name is on every page, but you cannot read every source behind every sentence. SerpDad gives your writers briefs built from the page's own top 10, with claims a person ticked against a source. Drafts cite a source for every sentence, an unsourced sentence blocks sign-off, and the person who signs is named on the export.
Your first plan is free up to 1,000 keywords. No card needed.
Before you read on. Is this you?
- More than one writer publishes to the same site, and their briefs all look different.
- You find out a claim was wrong when a reader, a client or legal tells you.
- Writers use AI and you cannot tell which sentences they checked.
- Your review is a read-through, because there is nothing else to review against.
- You pay for content, and someone asks every quarter what it bought.
Probably not a fit if you want a tool that writes and publishes on its own. SerpDad drafts only from sourced brief items and stops at a draft in your own system. A person signs off, and a person with publish rights presses publish.
What lands on your desk. Three questions a content lead gets every week.
Why are we writing this page?
The brief sits on a page plan where every keyword has one owner page. Each page row opens its receipt: the top 10 SerpDad read and the URLs that put those keywords together.
Where did this number come from?
Every fact sentence carries an F# chip that links to a claim, its source URL and the name of the person who ticked it, with the date.
Who approved this?
Sign-off is a named person approving one exact version. The export and its provenance table say who signed, and export history records which version shipped.
Four editorial jobs, and what SerpDad does for each one.
1. Hand out briefs with no room to wing it
A brief is built from the top 10 for the page's focus keyword and every keyword on the page. It holds the angle the top results leave open, an outline with word budgets from the median length of the top 10, terms, entities, searcher questions, a media plan and an internal link plan.
A brief cannot be exported until every claim is checked against its source and coverage is 100%: each subtopic is planned or dismissed with a reason. A writer cannot skip the hard section by forgetting it.
2. Get drafts where every sentence shows its source
SerpDad drafts each section only from ticked claims, quotes cited word for word and the writer's own experience answers. Each sentence carries a chip: F# for a fact, E# for experience, Q# for a quote, or none for a connective sentence that asserts nothing checkable.
On every save, each number, date, name, quoted string and URL must appear in the sentence's own cited items. Before sign-off, full verify has a larger AI model read every sentence against its sources. You review against the sources, not against your memory.
3. Sign off by name, with no approve-anyway
A draft can be signed only with zero unsourced sentences, every section drafted and a named person signing that exact version. Editors, Managers, Admins and the Owner can sign, but nobody can sign a version they last edited. Any edit after signing removes the signature.
People who can sign get an email when a draft is ready. The Drafts board shows each article by stage, from Brief approved to Exported, and the "What holds it" panel lists exactly what blocks the one you selected.
4. Use a content score as advice, not a gate
The content score checks one draft version from 0 to 100 against its brief, its keywords and the top 10 SerpDad read. Each of its eight sub-scores shows the evidence it used and the fixes that would raise it.
It is advice. It never blocks sign-off and it does not predict rank, traffic or clicks. Below 70, the sign-off dialog shows the score and the open fixes, and the signer decides. That keeps the score where it belongs: a second opinion for the editor, not a number writers chase.
| Sub-score | Points |
|---|---|
| Search intent and format | 15 |
| Sections answer their headings | 15 |
| Topic coverage | 20 |
| Keyword use | 10 |
| Claims and sources | 15 |
| Experience and authorship | 10 |
| Readability | 10 |
| Internal links | 5 |
Who does what. Roles that match a content team.
Each member has one of five roles: Owner, Admin, Manager, Editor or Writer. The rules that matter to a content lead are about who can tick, sign and stage.
| Action | Writer | Editor | Manager, Admin, Owner |
|---|---|---|---|
| Edit the outline, tick claims, export a brief | Yes | Yes | Yes |
| Sign off a draft | No | Yes, not their own last edit | Yes, not their own last edit |
| Stage a signed article in your CMS | Yes | Yes | Yes |
| Change the page plan | No | No | Yes |
Your voice, your bylines. Drafts that sound like your site.
Build a voice for the workspace or one project from samples you add as URLs or pasted text. It is ready once it has 3 approved samples. Each author gets a name, role, bio, photo and profile link, and the byline goes into exports and the HTML schema.
An article uses its byline's own voice once that author has 3 approved samples. The voice pass never changes a fact or a quote: a rewritten sentence that drifts from its sources goes back to its checked wording.
The editorial workflow. From approved brief to a draft in your CMS.
Approve the brief
Claims ticked, subtopics planned or dismissed, coverage at 100%.
Prepare the article
Set the writer, signer, byline and due date. The writer answers the experience interview.
Draft and fix
See the units and the estimate on your AI key first. Fix every unsourced sentence, then run full verify.
Sign and stage
A named person signs. The draft lands in WordPress, Webflow, Shopify or Google Docs. You publish.
Prefer one job that runs it all? The Keyword pile to signed articles template goes from a keyword list to signed Markdown with receipts, and waits for a named sign-off on the way.
Proof, for now. We ran it on our own site first.
From our own run on serpdad.com
We have no customer case study yet, so here is our own: the plan for serpdad.com, with briefs for its top pages. Five briefs cost $0.18 in AI fees. The Run 2 write-up shows the numbers and real receipts from that plan.
The refusal that matters most to an editor is the second one: SerpDad never invents a fact. Read all four refusals, and what each one costs us.
Founding content team: your name here. The first 30 paying workspaces keep $15 a month for life while they keep paying. Claim a founding seat.
The math. What a sourced article costs.
| Item | What you pay | Who bills you |
|---|---|---|
| A brief | About $0.04 in AI fees (5 briefs cost $0.18 in Run 2) | Your AI provider |
| A draft and its full verify | Estimated per article before it runs | Your AI provider |
| Content score | $0. Its language checks run on SerpDad's servers with no key of yours. | Nobody |
| Seats for writers and editors | No member limit | Nobody |
| SerpDad plan | $15 a month per workspace for the first 30 workspaces, locked for life | SerpDad |
Questions and answers.
Can't find the answer? Email us.
What stops a writer exporting a brief with unchecked claims?
A brief exports only when it is Ready, every claim has been checked against its source and coverage is 100%, meaning every subtopic is planned or dismissed with a reason. Until then, the brief says what is left.
Who can sign off an article?
An Editor, Manager, Admin or Owner. Nobody can sign a version they last edited. In a one-member workspace the Owner signs their own work, and the article and export say self-signed.
Can I approve a draft that still has a flagged sentence?
Only unsourced sentences block sign-off, and there is no approve-anyway. Other flags, such as long sentences or wording close to a source, are advice. Fix, rewrite or remove the unsourced sentence, then sign.
Does the content score block sign-off?
No. The content score is a 0 to 100 check of one draft version against its brief, keywords and the top 10 SerpDad read. Below 70 the sign-off dialog shows a notice, and you can still sign with the normal button.
Can writers use their own voice?
Yes. A voice is built from samples you add as URLs or pasted text and is ready once it has 3 approved samples. Each author has a byline, and an article uses the byline's own voice once that author has 3 approved samples.
Where do signed articles go?
Export Markdown with a receipts appendix or HTML with Article schema, or stage the article as a draft in WordPress, Webflow, Shopify or Google Docs. SerpDad never publishes. Someone with publish rights does that in your own system.
Sign what you can check.
Brief your top 5 pages free.
Your first plan is free up to 1,000 keywords, with briefs for the top 5 pages. No card needed.